Branding Project
STREET CAT
Branding for a local skater streetwear brand.
Brand story
Street Cat is a skater streetwear brand built around the spirit of the Tel Avivan skater scene.
Like street cats navigating the city, skateboarders move freely through the urban landscape agile, fearless, and always landing on their feet.
Typography
Nority was chosen as the primary typeface for the brand due to its bold presence and urban character. Its strong, dynamic letterforms reflect the raw energy of street culture and give the logo and headlines a confident visual impact.
A clean secondary typeface is used for supporting text, creating a clear hierarchy while maintaining readability alongside the dominant display font.
Nority
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Baloo Bhai 2
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Color Palette
The color palette combines a monochrome base of black and white, giving the brand a sharp and urban aesthetic, with bold accent colors pink, red, purple, and dark blue.
The contrast between the neutral base and vibrant tones creates an energetic visual language that fits naturally within skate and street culture.
#000000
#FFFFFF
#f5a2bd
#9D57A2
#e53143
#2d2c77
Logo
The Street Cat logo combines bold typography with a raw, street-inspired aesthetic.
Its simple yet striking design allows it to work across a wide range of applications, from apparel and skateboard decks to stickers and accessories, while maintaining strong brand recognition.
Icon
The cat icon represents the spirit of the brand, independence, agility, and survival within the urban environment.
Just like a street cat adapting to the city, skateboarders move freely through urban spaces. The icon serves as a central graphic element that can stand on its own across products, stickers, and social media.
