Box Design
LUCKY CHARMS
Lucky Charms is a wellness product line that turns everyday objects into something worth displaying.
Designed to feel calm, cosmic, and quietly luxurious.
The Brand
Lucky Charms is a brand of wellness items and is sold in high end household goods and mystics stores.It's values are Simplicity, Calmness and Charm.
Logo
I chose "Blithe" to be the font of the logo, it's Handwritten, soft and creates a feeling of lightness. In the bottom I added the description in "Bree" font, it's sans serif, and natural.
I Designed it so the Y of the word "Lucky" and the H of the word "Charms" will entangle with each other.
Lastly I hand drawn the 3 stars to add the magical "charming" feeling.
Colors
I chose a palette of BOHO natural colors, they are taken from nature and are combined according to the item on display.
Illustrations & Patterns
The inside of the boxes has a pattern created by the logo's big star.
The illustrations on the boxes were illustrated by me, and describe what's inside the box.
Icons
The Icons are illustrated manually to create a sense of natural authenticity.
Each icon represent a certain benefit the item has: balance, energy, harmony etc. The icons are placed on the boxes to add a fun light touch.
